Sökning: "internet marketing"
Visar resultat 1 - 5 av 43 avhandlingar innehållade orden internet marketing.
1. E-marketing and customer perceived value in travel and tourism
Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER
2. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER
3. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Sammanfattning : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. LÄS MER
4. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER
5. De säger att nätbutik är bekvämt
Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER