Sökning: "Crowdfunding"

Visar resultat 1 - 5 av 7 avhandlingar innehållade ordet Crowdfunding.

  1. 1. Backers’ crowdfunding journey – An engagement perspective

    Författare :Nadia Arshad; Adele Berndt; Tomas Müllern; Robin Teigland; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; engagement; customer journey; crowdfunding; service dominant logic;

    Sammanfattning : Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). LÄS MER

  3. 2. Equity Crowdfunding: What about the Crowd?

    Författare :Camilla Civardi; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Behavioural finance; Start-up; Equity crowdfunding; Shareholder activism; Investment Motivation; Investment Behaviour; Investment Satisfaction; Entrepreneurial finance; early stage financing;

    Sammanfattning : This thesis is about equity crowdfunding (ECF), and the crowd that makes its existence possible. ECF is a financing method for start-ups and firms that need equity capital to grow their businesses. During an “equity crowdfunding campaign”, entrepreneurs raise funds from a diverse crowd on an online platform, offering shares in return. LÄS MER

  4. 3. How do backers manage investment uncertainty in equity crowdfunding?

    Författare :Ola Olsson; Martin Andersson; Emil Numminen; Natalia Mæhle; Blekinge Tekniska Högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Early-stage finance; equity crowdfunding; backer behaviours; investment uncertainty; ICT; innovation; Industriell ekonomi och management; Industrial Economics a nd Managemen;

    Sammanfattning : .... LÄS MER

  5. 4. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

  7. 5. Essays on Finance for Start-ups

    Författare :Michel Elmoznino Laufer; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : .... LÄS MER