Sökning: "marketing communication"
Visar resultat 1 - 5 av 83 avhandlingar innehållade orden marketing communication.
1. Industrial marketing communication : An empirical investigation on the use of marketing communication tools
Sammanfattning : .... LÄS MER
2. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Sammanfattning : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. LÄS MER
3. Digital Marketing Strategy : B2B and Stakeholders Communication
Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER
4. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER
5. Kommunikation inom vetenskap och teknik
Sammanfattning : The rapid growth of Science and Technology has made the use of scientific information a problem of international concern. To keep abreast of current research the scientist and engineer can use a multitude of information sources. LÄS MER