Sökning: "Marketing activities"

Visar resultat 1 - 5 av 104 avhandlingar innehållade orden Marketing activities.

1. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

3. 2. Offset Management for Large Systems : A Multibusiness Marketing Activity

   Författare :Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

   Sammanfattning : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. LÄS MER

4. 3. Motivating External Participation in Marketing Intelligence Foresight

   Författare :Andrew Flostrand; Esmail Salehi-Sangari; Leyland Pitt; Victoria L. Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing intelligence; stakeholder engagement; self-determination theory; Delphi technique; crowdsourcing; foresight; motivation; technological forecasting; social forecasting; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. LÄS MER

5. 4. Design-led organisations : A multiple-case study of the interplay between design and marketing

   Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

   Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER

7. 5. From Marketing to, to Marketing with Consumers

   Författare :Jimmie Röndell; James Sallis; Amjad Hadjikhani; David Sörhammar; Per Skålén; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. LÄS MER