Sökning: "Predictive marketing"
Hittade 3 avhandlingar innehållade orden Predictive marketing.
Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER
Sammanfattning : The primary goal of predictive modeling is to achieve high accuracy when the model is applied to novel data. For certain problems this requires the use of complex techniques, such as neural networks, resulting in opaque models that are hard or impossible to interpret. LÄS MER
Sammanfattning : General attrition rates in drug development pipeline have been recognized as a necessity to shift gears towards new methodologies that allow earlier and correct decisions, and the optimal use of all information accrued throughout the process. The quantitative science of pharmacometrics using pharmacokinetic-pharmacodynamic models was identified as one of the strategies core to this renaissance. LÄS MER