Sökning: "företagsekonomi"

Visar resultat 26 - 30 av 2144 avhandlingar innehållade ordet företagsekonomi.

  1. 26. Understanding and managing coopetition for sustainability : process and outcomes

    Författare :Siarhei Manzhynski; Maria Bengtsson; Herman Stål; Tatbeeq Raza-Ullah; Wendy Smith; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Coopetition; sustainability; paradox; housing; coopetition for sustainability; process; outcome; företagsekonomi; Business Studies;

    Sammanfattning : Scholars highlight the potential gains of collaboration between competitors for supporting sustainability but there is a lack of both theoretical and empirical studies. In this thesis I aim to enhance the understanding of 'coopetition forsustainability', which I define as 'an inter-firm phenomenon where actors fromthe same industry simultaneously cooperate and compete with the intent to achieve environmental, economic, and social benefits'. LÄS MER

  3. 27. Where to shop? : understanding consumers' choices of grocery stores

    Författare :Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

    Sammanfattning : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. LÄS MER

  4. 28. A theory of experienced paradoxical tension in co-opetitive alliances

    Författare :Tatbeeq Raza-Ullah; Maria Bengtsson; Malin Näsholm; Devi Gnyawali; Marianne Lewis; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; co-opetition; paradox; tension; cognitive difficulty; emotional ambivalence; management; balance; capability; performance; företagsekonomi; Business Studies;

    Sammanfattning : Empirical research shows that co-opetition is a double-edged sword such that it can both help and hurt the achievement of desired performance outcomes. Despite the proliferation of co-opetitive alliances (i.e. LÄS MER

  5. 29. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

    Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

    Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER

  7. 30. Inertia and practice change related to greenhouse gas reduction : Essays on institutional entrepreneurship and translation in Swedish agri-food

    Författare :Herman Stål; Karl Johan Bonnedahl; Jessica Eriksson; Peter Dobers; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Inertia; climate change; sustainability; agriculture; institutional entrepreneurship; institutional logics; convergent change; divergent change; practice; translation; Tröghet; klimatförändring; hållbarhet; jordbruk; institutionellt entreprenörskap; institutionella logiker; konvergent förändring; divergent förändring; praktik; översättning; företagsekonomi; Business Studies;

    Sammanfattning : To avoid dangerous climate change a massive reduction in greenhouse gas emissions is required in a relative short time span. However, as development is moving in the wrong direction, there appears to be great inertia in changing activities. LÄS MER