Sökning: "Agneta Marell"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden Agneta Marell.

1. 1. The household decision making process in replacement of durable goods

   Författare :Agneta Marell Molander; Per Davidsson; Tommy Gärling; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Household decision making process; replacements; durable goods;

   Sammanfattning : As durables are essential in many households, the level of ownership is high and, due to the high degree of penetration, a vast proportion of the current sales are replacement purchases. Even though a lot of research attention has been paid to decision making and decision processes many models are oriented towards non-durable goods and although a majority of purchases of many durable goods are replacements, few studies seem to make a distinction between a replacement purchase decision and a decision to buy an item for the first time. LÄS MER

3. 2. Framgångsrika exportörer: En studie av strategiska faktorers inverkan på mindre företags exportutfall

   Författare :Lars-Anders Byberg; Håkan Boter; Agneta Marell; Maria Holmlund-Rytkönen; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies;

   Sammanfattning : The purpose of this study is to investigate which factors that are of particular importance for export performance among small and medium-sized manufacturers. The present study concentrates on strategic factors that are within the powers of the exporters to influence themselves. Additionally, different ways of measuring export success are studied. LÄS MER

4. 3. Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle

   Författare :Johan Jansson; Agneta Marell; Annika Nordlund; John Thøgersen; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diffusion of innovations DOI ; value-belief-norm VBN theory; alternative fuel vehicles AFV ; eco-innovation; early adoption; curtailment behaviors; proenvironmental attitudes; innovation characteristics; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Sammanfattning : Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. LÄS MER

5. 4. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

   Författare :Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

   Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER

7. 5. Konsumtionsbeteende och sociala identiteter : om samspelet mellan konsument, subkultur, upplevelserum och konsumtionsföremål i friåknings- och downhillcykling

   Författare :Helena Lindahl; Agneta Marell; Jessica Eriksson; Helene Brembeck; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Konsumtionsbeteende; sociala identiteter; konsument; subkultur; upplevelserum; konsumtionsföremål; Business studies; Företagsekonomi;

   Sammanfattning : Syftet med denna studie är att utveckla kunskap om och skapa en ökad förståelse för hur konsumenter skapar och uttrycker sociala identiteter i samspel med subkultur, upplevelserum och konsumtionsföremål. Tidigare forskning om konsumtionsbeteende och sociala identiteter har i många fall fokuserat på antingen den enskilda konsumenten, gruppen (subkulturen), upplevelserummen eller konsumtionsföremålen eller i bästa fall kombinerat två av dimensionerna. LÄS MER