Sökning: "entrepreneurial marketing"

Visar resultat 11 - 15 av 22 avhandlingar innehållade orden entrepreneurial marketing.

  1. 11. Perspektiv på platsmarknadsföring

    Författare :Elin Berglund; Hans Westlund; Stig Westerdahl; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Platsmarknadsföring; platsförsäljning; promotion; territoriell konkurrens; entreprenöriell politik; attraktivitet; samhällsplanering;

    Sammanfattning : The overarching aim of this study is to contribute with new perspectives on place marketing, theoretically as well as empirically. More specifically, the aim is to characterize the place marketing research literature, describe its content and explore the extent to which it is valid in a Swedish municipal context. LÄS MER

  3. 12. Towards a theory of managing information in new product development

    Författare :Johan Frishammar; Högskolan i Halmstad; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell ekonomi och samhällsvetenskap; Industriell organisation; Business and economics; Ekonomi; Entreprenörskap och innovation;

    Sammanfattning : This thesis deals with various information aspects of new product development (NPD). In total, the thesis consists of 6 research articles appended in full, and an introductory text that integrates and theorizes with and from these papers.The first paper is a review article examining the literature on and role of information in NPD. LÄS MER

  4. 13. Performance in Franchise Systems : The Franchisee Perspective

    Författare :Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Sammanfattning : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. LÄS MER

  5. 14. Change in the Pharmaceutical Industry : Aspects on Innovation, Entrepreneurship, Openness, and Decision Making

    Författare :Thomas Hedner; Magnus Klofsten; Johan Braet; Mirjam Knockaert; Linköpings universitet; []
    Nyckelord :Pharmaceutical industry; Big Pharma; life sciences; drug discovery; drug development; R D; business model; innovation; closed innovation; open innovation; entrepreneurship; intellectual property; multiple stakeholders; decision making; judgment; uncertainty; go no-go; go no-go recycle; company; SME.; Läkemedelsindustri; Big Pharma; biovetenskap; läkemedelsutveckling; utveckling av läkemedel; FoU; affärsmodell; innovation; stängd innovation; öppen innovation; entreprenörskap; immaterialrätt; beslutsfattande; osäkerhet; go no-go; go no-go recycle; företag; små och medelstora företag;

    Sammanfattning : Over the past century, the pharmaceutical industry has been a major contributor of individual and population health and societal wealth. Its products and services have contributed to longevity of large groups of patients and symptom relief from major diseases. LÄS MER

  7. 15. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement

    Författare :Erik Hunter; Per Davidsson; Helén Anderson; Claes Wahlbin; Eileen Fischer; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Sammanfattning : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. LÄS MER