Sökning: "entrepreneurial marketing"
Visar resultat 16 - 20 av 22 avhandlingar innehållade orden entrepreneurial marketing.
16. Growth through Internationalization : A Knowledge Perspective on SMEs
Sammanfattning : Drawing on Penrose’s theory of the growth of the firm, the international business literature, the literature on the knowledge-based view, organizational learning, and absorptive capacity, this dissertation addresses four research questions: 1) What are the effects of downstream international activities (sales and marketing completed abroad) and upstream international activities (purchasing, production, and R&D completed abroad) on the acquisition of market knowledge and technological knowledge? 2) What is the role of prior knowledge in these relationships? 3) What are the effects of the newly acquired knowledge on different growth outcomes? 4) What is the role of processes of knowledge transformation and exploitation in these relationships?Addressing these issues has practical relevance for the development of small and medium-sized enterprises (SMEs). On the one hand, international expansion might provide small and medium-sized firms with additional knowledge, enriching their limited resource base. LÄS MER
17. Småländsk världsindustri - en studie om entreprenörer och kluster 1950-2002
Sammanfattning : The thesis describes and analyzes six companies’ origins and development over the period 1950-2002, a time when the Swedish industrial sector was dominated by companies that were formed in the early 1900s. The firms, situated in the same region, have after an eventful journey become world leaders in the segment of machines with capacity to lift more than five tonnes. LÄS MER
18. Recontextualising ageing as a choice : A critical approach to representations of successful ageing
Sammanfattning : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. LÄS MER
19. Transforming society through multilevel dynamics : a case of social entrepreneurship in the sanitation sector
Sammanfattning : Social entrepreneurship and social innovation are expected to take on a growing role in solving global problems of sustainability. However, many social entrepreneurial ventures and social innovations fail to create real change. LÄS MER
20. The role of industry context for new venture internationalization : Evidence from the medical technology sector
Sammanfattning : The medical technology sector consists of numerous small niche markets. Approximately 95% are small and medium sized enterprises, many of which are start-ups that develop technological breakthroughs for the healthcare sector. The competition in this sector is highly global. LÄS MER
