Sökning: "entrepreneurial marketing"

Visar resultat 6 - 10 av 22 avhandlingar innehållade orden entrepreneurial marketing.

1. 6. Born Globals : Rapid International Growth in New Ventures

   Författare :Ingemar Wictor; Svante Andersson; Tomas Müllern; Sören Sören Kock; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born Global; internationalisation; entrepreneur; network; vision; value chain; growth; management; leadership; entrepreneurial teams;

   Sammanfattning : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. LÄS MER

3. 7. Arenan och den entreprenöriella staden. Byråkrati, viljan att samverka och gåvans moraliska ekonomi

   Författare :Alexander Paulsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Arena; Entrepreneurial City; Bureaucracy; Private-Public Collaboration; Governance; Gift;

   Sammanfattning : The Arena and the Entrepreneurial City builds on a microhistory of the collaboration between public and private organizations in the creation of two public sports arenas. Several new arenas have been built in Sweden during the last 15 years and many of them have received a lot of attention because of cost overruns and design flaws. LÄS MER

4. 8. Internationalization of small and medium-sized enterprises in Iran

   Författare :Firouzeh Ghanat-Abadi; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The growing role of small and medium-sized enterprises (SMEs) in both advanced market economies and economies in transition and their considerable contribution to employment and economic dynamism in the most industrialized countries suggest that this experience can be used for sustainable development of developing countries. Meanwhile, due to changes in the international business environment, SMEs are experiencing increased competition as foreign firms gain access to local markets. LÄS MER

5. 9. The Role of Entrepreneurial Networks in the Aquisition of Marketing Information (MI) Resources: Selected Manufacturing Small Firms in the Tanzanian Cities

   Författare :Omari Khalifa Mbura; Umeå universitet; []
   Nyckelord :;

   Sammanfattning : .... LÄS MER

7. 10. (Re)Inventing the Armed Forces: A Governmentality Analysis of Swedish Military Marketing and Outreach in the Era of Voluntarism

   Författare :Sanna Strand; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Civil-military relations; Governmentality; Gender exceptionalism; Military recruitment; Military identity; Public relations;

   Sammanfattning : In 2010, Sweden abandoned its century-old military conscription in favour of an All-Volunteer Force (AVF). The Swedish Armed Forces (SAF) was now exposed to competition over labour, and soldiering was no longer a duty connected to male citizenship. It was a job among many. LÄS MER