Sökning: "franchisee’s perspective"
Hittade 3 avhandlingar innehållade orden franchisee’s perspective.
1. Performance in Franchise Systems : The Franchisee Perspective
Sammanfattning : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. LÄS MER
2. Enhancing SMEs competitive advantage by franchising
Sammanfattning : Although there is a large body of literature on franchising systems that are mainly produced from the franchisor's perspective, looking at franchising from the franchisee's point of view has remained largely uninvestigated. Creating and sustaining competitive advantage is the prerequisite for the franchisee's (as an SME) survival in today's competitive environment. LÄS MER
3. In (re)search of corporate governance models between markets and hierarchies : The governance of franchising
Sammanfattning : The research project started with the purpose of understanding the importance of corporate governance in franchising. The dissertation includes four articles all of which describe the governance of franchising.The first article is a review study using a strategy of systematic search to produce a systematic review. LÄS MER