Sökning: "Claes Wahlbin"

Hittade 1 avhandling innehållade orden Claes Wahlbin.

1. 1. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement

   Författare :Erik Hunter; Per Davidsson; Helén Anderson; Claes Wahlbin; Eileen Fischer; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

   Sammanfattning : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. LÄS MER