Sökning: "attraktivitet"

Visar resultat 1 - 5 av 14 avhandlingar innehållade ordet attraktivitet.

  1. 1. Attractiveness in Urban Design : A study of the production of attractive places

    Författare :Erik Hidman; Kristina L. Nilsson; Björn Ekelund; Anna-Johanna Klasander; Luleå tekniska universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; attractiveness; urban design; urban critical studies; production of space; Architecture; Arkitektur;

    Sammanfattning : This research project investigates the production of attractive places, through theory form and everyday life. The research study was originally sprung from practical questions regarding the extensive use of the term attractiveness in urban planning and design. LÄS MER

  3. 2. Perspektiv på platsmarknadsföring

    Författare :Elin Berglund; Hans Westlund; Stig Westerdahl; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Platsmarknadsföring; platsförsäljning; promotion; territoriell konkurrens; entreprenöriell politik; attraktivitet; samhällsplanering;

    Sammanfattning : The overarching aim of this study is to contribute with new perspectives on place marketing, theoretically as well as empirically. More specifically, the aim is to characterize the place marketing research literature, describe its content and explore the extent to which it is valid in a Swedish municipal context. LÄS MER

  4. 3. Attraktivitetens dynamik : studier av förändringar i arbetets attraktivitet

    Författare :Ann Hedlund; Jan Forslin; Bodil Bergman; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; attractive work; needs; motivation; work satisfaction; dynamics; work environment; woodworking industry; log house building; Labour market research; Arbetsmarknadsforskning;

    Sammanfattning : This thesis takes a point of departure in the problems to recruit and retain personnel in woodworking companies. Companies, actors of society and researchers started with the ambition to create work which people, especially young ones, would like to have and where employees want to stay. LÄS MER

  5. 4. A psychological process approach to decision making : Post-decision restructuring of value conflicts

    Författare :Ilkka Salo; Institutionen för psykologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Psychology; value conflict; attractiveness; Decision; post-decision processes; Psykologi;

    Sammanfattning : Recent research has shown that when decision makers in retrospect are asked to reproduce attractiveness evaluations (of aspects) of important characteristics (attributes) of a chosen and a non-chosen choice alternative, they exaggerate the attractiveness difference between the alternatives. This post-decision attractiveness differentiation (consolidation) works in favor of the chosen alternative. LÄS MER

  7. 5. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER