Avancerad sökning

Hittade 4 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Målgruppen och budskapet : En modell för målgruppsanpassning av trafiksäkerhetsbudskap till unga manliga trafikanter

   Författare :Inger Linderholm; Medie- och kommunikationsvetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; young road-users; persuasion; planned communication; public information campaigns; attitude change; young drivers attitude scale; audience segmentation; message content; perceived risk; traffic safety; Press and communication sciences; media; Journalistik; media; kommunikation;

   Sammanfattning : The empirical work rests on two separate theoretical foundations: theories that form the basis for analyzing the different target groups and theories dealing with persuasion. Theories of the first sort concern life-style, individual values, perceived risk, individual characteristics and self-image. LÄS MER

3. 2. Consuming and Communicating Fruit and Vegetables : A Nation-Wide Food Survey and Analysis of Blogs among Swedish Adults

   Författare :Anna-Mari Simunaniemi; Margaretha Nydahl; Agneta Andersson; Helena Sandberg; Liisa Valsta; Uppsala universitet; []
   Nyckelord :fruit and vegetables; 24-h recall; food frequency questionnaire; discourse analysis; cluster analysis; communication; blogs; Culinary Arts and Meal Science; Måltidskunskap; Kostvetenskap; Food; Nutrition and Dietetics;

   Sammanfattning : The aim of this thesis was to investigate fruit and vegetable (F&V) consumption among Swedish adults and to use F&V-related perceptions for audience segmentation. Further, the aim was to identify motives and approaches of F&V bloggers, as well as to analyze F&V-related online discourses. LÄS MER

4. 3. Garantia e hospitalidade cultural no tratamento temático de acervos de animação

   Författare :Admeire Da Silva Santos Sundström; Brasil Universidade Estadual Paulista; []
   Nyckelord :HUMANIORA; HUMANITIES; Audiovisual; Video abstracting; Animation film; Cultural warrant and hospitality; Documento audiovisual. Acervo de animação; Garantia e Hospitalidade Cultural; Filme de animação; Análise de domínio; Library and Information Science; Biblioteks- och informationsvetenskap;

   Sammanfattning : A anima��o ser� abordada nesta pesquisa como um documento audiovisual que suporta ainforma��o por meio da imagem constru�da e do som. E ao ser entendida como tal, aanima��o necessita de t�cnicas para leitura, an�lise e s�ntese da informa��o contida nessesuporte e que atenda �s particularidades existentes nessa tipologia. LÄS MER

5. 4. Hellraiser : om Clive Barkers film

   Författare :Anna Arnman; Lars Gustaf Andersson; Bo Florin; Filmvetenskap; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; Monstrous; Aesthetics; Cenobites; Sexuality; Family; House; Religion; 80´s horror films; Humanities; Humaniora; Konstvetenskap; Art History; Allmän och jämförande litteraturvetenskap; Genre; General and comparative literature; Horror; Body; Horror; Film; Film Studies;

   Sammanfattning : In this dissertation I will discuss horror film as a genre and study how Hellraiser relates to its themes and problems. First I describe the production of the film and after that I present Clive Barker - his background, authorship, film-making and artwork. Next I study the problems of the genre and the different ways in which this genre is defined. LÄS MER