Sökning: "audience segmentation"
Hittade 4 avhandlingar innehållade orden audience segmentation.
1. Målgruppen och budskapet : En modell för målgruppsanpassning av trafiksäkerhetsbudskap till unga manliga trafikanter
Sammanfattning : The empirical work rests on two separate theoretical foundations: theories that form the basis for analyzing the different target groups and theories dealing with persuasion. Theories of the first sort concern life-style, individual values, perceived risk, individual characteristics and self-image. LÄS MER
2. Consuming and Communicating Fruit and Vegetables : A Nation-Wide Food Survey and Analysis of Blogs among Swedish Adults
Sammanfattning : The aim of this thesis was to investigate fruit and vegetable (F&V) consumption among Swedish adults and to use F&V-related perceptions for audience segmentation. Further, the aim was to identify motives and approaches of F&V bloggers, as well as to analyze F&V-related online discourses. LÄS MER
3. Garantia e hospitalidade cultural no tratamento temático de acervos de animação
Sammanfattning : A anima��o ser� abordada nesta pesquisa como um documento audiovisual que suporta ainforma��o por meio da imagem constru�da e do som. E ao ser entendida como tal, aanima��o necessita de t�cnicas para leitura, an�lise e s�ntese da informa��o contida nessesuporte e que atenda �s particularidades existentes nessa tipologia. LÄS MER
4. Hellraiser : om Clive Barkers film
Sammanfattning : In this dissertation I will discuss horror film as a genre and study how Hellraiser relates to its themes and problems. First I describe the production of the film and after that I present Clive Barker - his background, authorship, film-making and artwork. Next I study the problems of the genre and the different ways in which this genre is defined. LÄS MER