Sökning: "loyalty"

Visar resultat 31 - 35 av 119 avhandlingar innehållade ordet loyalty.

1. 31. Tracing the drivers of B2B brand strength and value

   Författare :Niklas Bondesson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER

3. 32. Kontraktuell lojalitetsplikt

   Författare :Jori Munukka; Jan Kleineman; Juha Karhu; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; good faith law ; duty of loyalty; contract law; contracts; Private law; Civilrätt; Private Law; civilrätt;

   Sammanfattning : This thesis addresses the emergence and position of a duty of loyalty in Swedish law after the execution of a contract. According to Swedish law, a party to a contract may have a duty to take reasonable care of the counterparty’s interests, a duty of loyalty (lojalitetsplikt). LÄS MER

4. 33. Nöjd och trogen kund? Konsumenters lojalitet mot dagligvarubutiker

   Författare :Ulrika Holmberg; Göteborgs universitet; []
   Nyckelord :consumers; customers; loyalty; grocery stores;

   Sammanfattning : This study relates consumers' reasoning about "loyalty to grocery stores", i.e. what it means and how relevant it is to them, to measurements of their level of loyalty. Interviews were conducted with 35 consumers from different grocery store formats. LÄS MER

5. 34. Avbrutna upphandlingar : Ansvar i gränslandet mellan privat och offentlig rätt

   Författare :Fredrik Morawetz; Institutionen för handelsrätt; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public procurement; EU law; public contracts; damages; remedies; precontractual liability; duty of loyalty; offentlig förvaltning; offentlig upphandling; skadestånd;

   Sammanfattning : The thesis addresses a practical problem that has recently emerged on the Swedish public procurement law agenda; the fact that a considerable number of initiated tender procedures are cancelled by the contracting authority. During the last decade, the number of cancelled tenders has increased yearly and in 2017 over 13 percent of the initiated procedures governed by the EU public procurement regulation ended in cancellation. LÄS MER

7. 35. Attityder till arbete i Västeuropa och USA. Teoretiska perspektiv och analyser av data från sex länder : Attitudes toward Work in Western Europe and the United States - theoretical perspectives and empirical analyses of data from six countries

   Författare :Tomas Berglund; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; work orientation; attitudes to work; comparative research; dass position; altruistic atti­tude; materialistic attitude; intrumental attitude; individualistic attitude;

   Sammanfattning : This thesis studies attitudes toward work, the structural and culturai factors which are important for how individuals regard work, and the psychological processes that can generate different attitudes toward work. The empirical material analysed consists of two questionnaire surveys (Work orienta­tio n 1997 and 1989) under the International Social Survey Programme (ISSP). LÄS MER