Sökning: "loyalty"

Visar resultat 26 - 30 av 119 avhandlingar innehållade ordet loyalty.

1. 26. Store loyalty? : an empirical study of grocery shopping

   Författare :Anne Mägi; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. LÄS MER

3. 27. Glesbygdsbutiker : en studie av tillkomst, köptrohet och socialt samspel

   Författare :Christer Strandberg; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; buying behavior; sparsely populated areas; interaction; social exchange; convenience goods trade; establishment;

   Sammanfattning : This is a study of establishment and development of conveniencestores. The test specimens are two stores established in the northern parts ofSweden during the second half of 1975.The study consists of two parts. In the first part the interest is concentratedon the establishment of the stores and their development during the firstbusiness year. LÄS MER

4. 28. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

   Författare :Frans Melin; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

   Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER

5. 29. Essays on strategic price bundling in retail banking

   Författare :Merja Mankila; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

   Sammanfattning : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. LÄS MER

7. 30. Vår tids ledare : en studie av den svenska dagspressens politiska opinionsbildning

   Författare :Lars Nord; Bengt Johansson; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; editorial; party press; democracy; political communication; independent newspapers; party loyalty; election campaigns; daily press; content analysis; Swedish press; ideology; market-driven journalism; newsjournalism; public journalism; Journalism; journalistik; Media and communication studies;

   Sammanfattning : The objective of this dissertation is to audit political opinion making by the Swedish press on the editorial pages by analyzing editorial production conditions and content and the role of the editorial in local democracy. Three main questions are of central interest in this effort: By whom are editorials written and what guides the work of the editorial writers? What is written in editorials? Who reads editorials and what role do editorials play in local democracy? These questions may be said to be linked to a journalistic scholarly ambition to illuminate a trend within the journalistic genre where in the relationship between the press and the party no longer seems to be playing the same role for editorial writers and editorials. LÄS MER