Sökning: "brand strength"

Visar resultat 1 - 5 av 18 avhandlingar innehållade orden brand strength.

1. 1. Tracing the drivers of B2B brand strength and value

   Författare :Niklas Bondesson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER

3. 2. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

   Författare :Frans Melin; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

   Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER

4. 3. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

   Författare :Mikael Andéhn; Fredrik Nordin; Per-Olof Berg; Mats E. Nilsson; Leif E. Hem; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

   Sammanfattning : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. LÄS MER

5. 4. Shrinkage and Related Properties of Alkali-Activated Binders Based on High MgO Blast Furnace Slag

   Författare :Abeer Humad; Andrzej Cwirzen; John L. Provis; Karin Habermehl-Cwirzen; Andrzej Garbacz; Luleå tekniska universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Alkali-activated slag; alkali-activated materials; high-MgO blast furnace slag; shrinkage; creep; carbonation; strength; heat curing; Byggmaterial; Building Materials;

   Sammanfattning : Concrete is the second most used material in the world just after water. A drawback is that it is mostly based on Portland cement, which has an extremely high carbon footprint reaching a staggering 900 kg/tonne. The carbon dioxide emissions related to the production of the Portland cement accounts for nearly 8 % of the global total. LÄS MER

7. 5. Flexural Buckling of High-Strength Steel Columns

   Författare :Gabriel Sabau; Ove Lagerqvist; Torsten Höglund; Luleå tekniska universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Stålbyggnad; Steel Structures;

   Sammanfattning : The European standards dealing with design rules and recommendations for steel structures have been under revision in the past years due to the increased use of high-strength steels. High-strength steels popularity increased at a steady pace in the last decades since they allow for more light-weighted solutions than conventional steels. LÄS MER