Sökning: "industrial branding"

Visar resultat 1 - 5 av 23 avhandlingar innehållade orden industrial branding.

  1. 1. Aesthetic Flexibility : In Industrial Design Practice

    Författare :Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

    Sammanfattning : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. LÄS MER

  3. 2. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

  4. 3. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER

  5. 4. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry

    Författare :Atle Hauge; Anders Malmberg; Dominic Power; Louise Crewe; Uppsala universitet; []
    Nyckelord :Social and economic geography; fashion industry; economic geography; branding; industrial system; symbolic value; cool; Kulturgeografi;

    Sammanfattning : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. LÄS MER

  7. 5. Environmental issues and the information technology industry : essays on branding and product development

    Författare :Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER