Sökning: "marketing history"

Visar resultat 26 - 30 av 39 avhandlingar innehållade orden marketing history.

1. 26. I litteraturens mittfåra. Månadens bok och svensk bokmarknad under 1970-talet

   Författare :Ann Steiner; Litteraturvetenskap; []
   Nyckelord :HUMANIORA; HUMANITIES; sociology of literature; book history; Månadens bok; Bonniers; Sven Delblanc; Kerstin Ekman; popular literature; the Swedish 20th century novel; documentary novels; realism; 1970s; book trade; book clubs; General and comparative literature; Allmän och jämförande litteraturvetenskap; Scandinavian languages and literature; Nordiska språk språk och litteratur ;

   Sammanfattning : The present dissertation, I litteraturens mittfåra, deals with book trade, book clubs, and the fiction prose of the 1970s in Sweden. The background to the study is the radical change in Swedish book trade through a far-reaching deregulation of the trade in 1970. LÄS MER

3. 27. Raffinerade rum : Bensinstationer och precisionskultur i Sverige 1926-1956

   Författare :Olle Wilson; Jon von Bonsdorff; Thomas Hård af Segerstad; Per Strömberg; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Service stations; gas stations; petrol stations; filling stations; culture of precision; Bensinstationer; precisionskultur; visuell kultur; Konstvetenskap; History of Art;

   Sammanfattning : International petrol companies established themselves in Sweden in the mid-1920s and took control of the petrol trade in a manner that, within a relatively short space of time, left a clear imprint on the natural and built environments. The absence of petrol stations from the narrative of modern architecture raises questions about how this type of building should be understood. LÄS MER

4. 28. Film i stadens tjänst: Göteborg 1938-2015

   Författare :Erik Florin Persson; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; beställningsfilm; stadsfilm; stadsmarknadsföring; kommunal reklam; kommunal information; lokal filmhistoria; useful cinema; non-theatrical film; sponsored films; non-fiction film;

   Sammanfattning : The aim of this dissertation is to map and analyze the production of municipal city films in Gothenburg between 1938 and 2015 in relation to economic and political changes of the city. Covering a total of fourteen larger film projects as well as several shorter films, the focus of the study lies both on the commission, distribution, and screening of the studied films and on the manner in which the city of Gothenburg and its inhabitants are represented. LÄS MER

5. 29. Konstruktionen av gymnasieskolans turismämne

   Författare :Anders Olsson; Pedagogik; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; discourse analysis; cosmopolitan perspective; Foucault; tourism education; curriculum theory; subject content;

   Sammanfattning : The purpose of the present dissertation is to problematize the choice of content in the subject Tourism in Swedish upper secondary school, and it thereby aims to contribute to a discussion of the subject content and its implications. The dissertation is informed by an international tradition of tourism education research, as well as by research pursued within a Swedish curriculum theory tradition. LÄS MER

7. 30. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER