Sökning: "marketing history"

Visar resultat 11 - 15 av 39 avhandlingar innehållade orden marketing history.

  1. 11. Att sälja världen: Omvärldsbilder i svensk utlandsturism

    Författare :Klas Grinell; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; modernity coloniality; Sweden; frames of reference; denial of coevalness; Swedish tourism industry; stereotypes; idea of Progress; the tourist gaze; marketing; worldliness; Edward Said; Walter Mignolo;

    Sammanfattning : The purpose of this study is to analyse how the Swedish tourism industry has marketed the world outside Sweden. What images of the people who populate tourist destinations has the tourism industry used to lure customers abroad? Answers to this question are drawn from a body data comprised of prospecti and brochures put out by Swedish tourism agencies in the period between 1930 and 1990. LÄS MER

  3. 12. The exchange of cotton : Ugandan peasants, colonial market regulations and the organisation of international cotton trade, 1904-1918

    Författare :Torbjörn Engdahl; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; cotton; market; organisation; buying-practices; transaction costs; colonial; regulation; policy implementation; Uganda; marketing channel; peasant; chief; middlemen; free-standing company; cotton exchange; international trade; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

    Sammanfattning : Between 1904 and 1918, the British colonial administration in Uganda regulated the cotton industry in order to maintain and improve the quality of the exported cotton. The main topics of the dissertation are: Why were these regulations enacted and who initiated them? The dissertation analyses the impact of the organisation of the international cotton trade on the buying practices in the local Uganda cotton market. LÄS MER

  4. 13. Marknadens väv : Svenska mekaniserade bomullsväverier i distribution och försäljning 1850-75

    Författare :Pernilla Jonsson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Textile; cotton; market; distribution; marketing channels; sale-practices; advertising; Sweden; 19th century; industrialisation; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

    Sammanfattning : The breakthrough for mechanized weaving in Sweden occured during the 1850's. Rapidly increasing quantities of cotton-textiles had to reach customers in a country with a scattered population and substansial social and economic differences between various parts of the country. LÄS MER

  5. 14. Gästriklands bergsmän, Kronan och handelskapitalet : Aktörer och institutionella spelregler i bergsmansbruket, 1650-1870

    Författare :Richard Ringmar; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; family archives; proto-industry; iron producing peasants bergsmän ; ironmasters; ironmerchants; institutional framework; economic differentiation; socio-economic conflicts; social status; merchant capital penetration; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

    Sammanfattning : This investigation was originally based on the family archives of the bergsmän (iron producing peasants) in the parishes of Torskåer and Ovansjö in south-west Gästrikland. They gave an insight into a rather unknown proto-industry, run since medieval times by peasant households and flourishing in the 18th and 19th centuries. LÄS MER

  7. 15. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld

    Författare :Viveka Kjellmer; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; perfume advertisement; fragrance; scent; Vogue; image; image communication; marketing; advertising;

    Sammanfattning : .... LÄS MER