Sökning: "marketing history"
Visar resultat 6 - 10 av 39 avhandlingar innehållade orden marketing history.
6. Motsättningarnas marknad : Den pornografiska pressens kommersiella genombrott och regleringen av pornografi i Sverige 1950-1980
Sammanfattning : This thesis analyses the development towards a mass market pornographic press. Sweden (in addition to Denmark) is often described as a forerunner in this development when the so-called “porn wave” hit most of the Western world in the late 1960s. LÄS MER
7. Grundat 1876 : Historia och företagsidentitet inom Ericsson
Sammanfattning : This doctoral thesis sets out to analyse the importance of history use in the modern industrial enterprise and its role in creating and transforming corporate identity. Both history use and corporate identity are concerned with creating and using a narrative or a self-image, and these concepts, accordingly, provide the starting point of the study. LÄS MER
8. Boktryckaren som förläggare : förlagsfunktion och utgivningspolitik hos P.A. Norstedt & söner 1879-1910
Sammanfattning : The Printer as Publisher - The Publishing Function and Editorial Policy of P.A.Norstedt & Söner 1879-1910.This dissertation in the field of the history of publishing treats of the printing and publishing house of P. LÄS MER
9. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer
Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER
10. Design i informationsåldern : Om strategisk design, historia och praktik
Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER