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Visar resultat 21 - 25 av 237 avhandlingar som matchar ovanstående sökkriterier.

  1. 21. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

    Författare :Frans Melin; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

    Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER

  2. 22. The Instrumentality of Talk : On the Creation of Sustainable Organizations Through Social Interactions

    Författare :Jens Hemphälä; Jan Forslin; Tomas Backström; Manfred Moldaschl; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; social interaction; sustainable competitive advantage; knowledge exchange; social network; feedback; sustainable work systems; Work sciences and ergonomics; Arbetsvetenskap och ergonomi;

    Sammanfattning : Working conditions are increasingly unpredictable, complex, and ungovernable creating severe health risks for employees and potential negative economic consequences for both corporations and society. Considering the growth in understanding human psychology and sociology, and the progression in measuring working conditions and health, this phenomenon is most perplexing. LÄS MER

  3. 23. Företag med framgång – hur resurser kan skapa varaktiga konkurrensfördelar

    Författare :Christian Jansson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resourses; resource-based view; sustained competitive advantage; companies; descriptive study;

    Sammanfattning : .... LÄS MER

  4. 24. Essays on Trade, Technology and the Organization of Firms

    Författare :Shon Ferguson; Rikard Forslid; Philippe Martin; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International Trade; Endogenous Technology; Research and Development; Quality Competition; Market Size; Comparative Advantage; Contract Enforcement; Vertical Integration; Economics; Nationalekonomi; Economics; nationalekonomi;

    Sammanfattning : "Endogenous Sunk Costs, Exporting and Heterogeneous Firms" Empirical evidence shows that R&D spending is highly correlated with firm productivity and highly concentrated among large firms. This paper develops a model of quality competition with heterogeneous firms that can explain these patterns. The model makes two new predictions. LÄS MER

  5. 25. Acting Entrepreneurially and Strategically in Heavily Regulated Sectors

    Författare :Belén Casales Morici; Cecilia Lindholm; Anna Bengtson; Peter Ekman; Uppsala universitet; []
    Nyckelord :advantage-seeking; decision-making; entrepreneurial action; internal organizational factors; networks; new ventures; opportunity-seeking; strategic action; strategic entrepreneurship; Business Studies; Företagsekonomi;

    Sammanfattning : This thesis investigates how firms act entrepreneurially and strategically in heavily regulated sectors. Over four studies, the thesis develops a deeper and more empirically grounded understanding of how entrepreneurial and strategic actions are developed and combined. LÄS MER