Sökning: "sustainable competitive advantage"

Visar resultat 1 - 5 av 28 avhandlingar innehållade orden sustainable competitive advantage.

  1. 1. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

    Författare :Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER

  2. 2. The Instrumentality of Talk : On the Creation of Sustainable Organizations Through Social Interactions

    Författare :Jens Hemphälä; Jan Forslin; Tomas Backström; Manfred Moldaschl; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; social interaction; sustainable competitive advantage; knowledge exchange; social network; feedback; sustainable work systems; Work sciences and ergonomics; Arbetsvetenskap och ergonomi;

    Sammanfattning : Working conditions are increasingly unpredictable, complex, and ungovernable creating severe health risks for employees and potential negative economic consequences for both corporations and society. Considering the growth in understanding human psychology and sociology, and the progression in measuring working conditions and health, this phenomenon is most perplexing. LÄS MER

  3. 3. Business Model Design for Strategic Sustainable Development

    Författare :César Levy França; Göran Broman; Karl-Henrik Robèrt; Louise Trygg; Cecilia Mark-Herbert; Blekinge Tekniska Högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Model Innovation and Design; Strategic Sustainable Development; Sustainability; Sustainable Development; Sustainable Product-Service Systems; Value Network.;

    Sammanfattning : Humanity confronts an existential threat without historic precedent. Environmental pressures have reached such intensity and pace of change that the earth system may be irreversibly tipped into a new and unpredictable state. The emerging global reality is, in turn, redefining overall conditions for business success. LÄS MER

  4. 4. Competing on Manufacturing How combinations of resources can be a source of competitive advantage

    Författare :Gunilla Nordström; Institutet för Ekonomisk forskning; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; manufacturing; competitive advantage; manufacturing capabilities; strategic management; the Resource-Based View RBV combinations of resources; Social sciences; Samhällsvetenskaper;

    Sammanfattning : The most central question in the strategic management literature is why some firms are more successful than others, often expressed as an aim to understand sources of competitive advantage. In this thesis, an empirical observation is made that a number of manufacturing plants belonging to the same firm show sustainable differences in financial success, and the question is why. LÄS MER

  5. 5. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

    Författare :Frans Melin; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

    Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER