Sökning: "Peter Hultén"

Hittade 4 avhandlingar innehållade orden Peter Hultén.

1. 1. Managing a cross-institutional setting : a case study of a Western firm's subsidiary in the Ukraine

   Författare :Peter Hultén; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Boundary Spanning; Consonance; Cross-Institutional; Dissonance; Filtering; Filtering Conditions; Identity Identification; Institutional Influence; Networks; Norms; Post-Soviet Market; Power; Screening; Socialisation; Vacuum; Företagsetablering; Ukraina; Nätverksplanering; Multinationella företag; Dotterbolag; Postkommunism;

   Sammanfattning : This study explores the development of a Western firm's subsidiary in the Ukraine and sets out to contribute to the theoretical development about the managing of subsidiaries in the Post-Soviet market. The cross-institutional approach to analyse the subsidiary has been adopted to explore influence from the institutional setting of the parent firm and from local institutions. LÄS MER

3. 2. Brand building in the business-to-business context : The brand equity perspective

   Författare :Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

   Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER

4. 3. Making Possible by Making Visible : Learning through Visual Representations in Social Science

   Författare :Ann-Sofie Jägerskog; Cecilia Lundholm; Peter Davies; Magnus Hultén; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social science teaching; visual representation; pricing; causal relationships; teaching and learning; phenomenography; variation theory; practice theory; teaching-learning practice; epistemic practices; upper secondary school; design research; graphs; economics; social studies; ämnesdidaktik med inriktning mot de samhällsvetenskapliga ämnenas didaktik; Teaching and Learning with Specialisation in the Social Sciences Education;

   Sammanfattning : This thesis focuses upon the relationship between teaching and learning of dynamic phenomena and processes in social science and the use of visual representations in social science teaching. Teaching in social science uses many visual representations, such as models, flowcharts and diagrams, in order to help students to grasp phenomena, structures and processes in society. LÄS MER

5. 4. Public sector branding : an internal brand management perspective

   Författare :Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER