Sökning: "brand architecture"

Visar resultat 1 - 5 av 12 avhandlingar innehållade orden brand architecture.

  1. 1. Brand Architecture from Above : Understanding the Customer Disconnect

    Författare :Per Åsberg; Henrik Uggla; Mats Urde; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand portfolio; Brand architecture; perceptual alignment; consumer perception; Brand Concept Map; Brand Portfolio Star; Conceptual Integrated Multi-dimensional Architecture CIMA model; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. LÄS MER

  3. 2. Arkitekt i mellankrigstidens Europa - Fred Forbat och funktionalismen

    Författare :Roger Jönsson; Institutionen för arkitektur och byggd miljö; []
    Nyckelord :HUMANIORA; HUMANITIES; Architecture; Hungary.; the Soviet Union; Germany; place and tradition; modernism; aesthetics; design idiom; Bauhaus; functionalism; city planning; Fred Forbat; architecture; interior design; Arkitektur; inredningsarkitektur;

    Sammanfattning : This is the first comprehensive monograph on the subject of the architect Fred Forbat. He was a pioneer of functionalism who worked in four different countries. LÄS MER

  4. 3. Public sector branding : an internal brand management perspective

    Författare :Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

    Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER

  5. 4. Harald Boklund : kosmopolitiskt, regionalt och nationalromantiskt i Skånes arkitektur 1890-1930

    Författare :Henrik Ranby; Avdelningen för konsthistoria och visuella studier; []
    Nyckelord :HUMANIORA; HUMANITIES; interior design; Architecture; Skulptur och arkitektur; Lindvall Boklund; Harald Boklund; Malmö; Berlin; Scanian architecture; German influences; Neo-renaissance; Gothic revival; Historicism; Art nouveau; Arkitektur; cosmopolitism; regionalism; Sculpture and architecture; National romanticism; inredningsarkitektur;

    Sammanfattning : The major part of this thesis is dedicated to a biography of the Swedish architect Harald Boklund (1868-1924), but also deals with the problematic concepts of cosmopolitism, regionalism and National romanticism i Scanian architecture 1890-1930. Harald Boklund was the son of Johan Boklund, a famous painter and director of the Swedish Academy of Fine Arts in Stockholm. LÄS MER

  7. 5. Self-Management for Large-Scale Distributed Systems

    Författare :Ahmad Al-Shishtawy; Vlassov Vlassov; Seif Haridi; Per Brand; Leandro Navarro Moldes; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; NATURVETENSKAP; NATURAL SCIENCES; Self-Management; Autonomic Computing; Control Theory; Distributed Systems; Grid Computing; Cloud Computing; Elastic Services; Key-Value Stores; SRA - ICT; SRA - Informations- och kommunikationsteknik;

    Sammanfattning : Autonomic computing aims at making computing systems self-managing by using autonomic managers in order to reduce obstacles caused by management complexity. This thesis presents results of research on self-management for large-scale distributed systems. LÄS MER