Sökning: "brand commitment"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden brand commitment.

1. 1. Public sector branding : an internal brand management perspective

   Författare :Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER

3. 2. Internal brand management in South African contact centers

   Författare :Rose Du Preez; Terrence Brown; Michael Bendixen; Pejvak Oghazi; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Contact centers; internal brand management; brand citizenship behavior; brand commitment; outsourcing.; Kontaktcenter; intern varumärkesutveckling; varumärkesmedborgarskap; varumärkesengagemang; utkontraktering.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Sammanfattning : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. LÄS MER

4. 3. Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness

   Författare :Claudia A Rademaker; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. LÄS MER

5. 4. Environmental issues and the information technology industry : essays on branding and product development

   Författare :Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER

7. 5. Advancing the Frontier of Extended Producer Responsibility: The management of waste electrical and electronic equipment in non-OECD countries

   Författare :Panate Manomaivibool; Internationella miljöinstitutet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Extended Producer Responsibility EPR ; Waste Electrical and Electronic Equipment WEEE ; Electronic Waste E-waste ; Policy Transfer; Waste Policy; Product Policy; Recycling;

   Sammanfattning : Waste electrical and electronic equipment (WEEE) has become a salient issue in non-OECD countries. With a growing awareness about serious damages to the environment and human health from a lack of safe treatment and recycling of WEEE, there has been a search for policy responses in several of these countries. LÄS MER