Sökning: "Fredrik Dahlsten"
Hittade 1 avhandling innehållade orden Fredrik Dahlsten.
1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation
Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER
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