Sökning: "market orientation"

Visar resultat 1 - 5 av 113 avhandlingar innehållade orden market orientation.

  1. 1. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

    Författare :Jan-Erik Jaensson; Umeå universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

    Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

  2. 2. Market orientation and public housing companies in the Swedish declining market

    Författare :Zahra Ahmadi; Hans Lind; Hyder Akmal; Agneta Sundström; Desalegn Abraha; Akmal S Hyder; KTH; []
    Nyckelord :Public housing companies; market strategies; market orientation; declining markets; private housing companies; Fastigheter och byggande; Real Estate and Construction Management;

    Sammanfattning : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. LÄS MER

  3. 3. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads

    Författare :Sofia Molander; Markus Fellesson; Rolf Rönning; Karlstads universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; public service; public-private relationships; public procurement; public transport; collaboration; coordination; Business Administration; Företagsekonomi;

    Sammanfattning : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. LÄS MER

  4. 4. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Författare :Daniel Kindström; Linköpings universitet; []
    Nyckelord :Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. LÄS MER

  5. 5. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus

    Författare :Ann-Louise Petersen; Högskolan Väst; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; voluntary organization; the liberal adulteducation; rhetoric analysis; discursive practice; strategic communication; Education; Pedagogik; Pedagogik; Pedagogics;

    Sammanfattning : This study is about how the study associations belonging to the liberal adult education deal with their role under New Public Management (NPM). Since the beginning of the ’90’s the study associations have been engaged in the state program for education of the unemployed. LÄS MER