Sökning: "Customer satisfaction studies"
Visar resultat 1 - 5 av 48 avhandlingar innehållade orden Customer satisfaction studies.
1. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction
Sammanfattning : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. LÄS MER
2. Creating customer value in commercial experiences
Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER
3. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER
4. Understanding bank-SME relationships: the influence of adaptation and fairness on customer satisfaction
Sammanfattning : .... LÄS MER
5. Customer Complaint Behaviour in Service
Sammanfattning : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. LÄS MER