Sökning: "Brand Identity"

Visar resultat 16 - 20 av 28 avhandlingar innehållade orden Brand Identity.

1. 16. Det följdriktiga flockbeteendet: : en studie om profilering på arbetsmarknaden

   Författare :Ann Erlandsson; Torbjörn Bredenlöw; Andreas Werr; Växjö universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employer branding; labor market; homogeneity; heterogeneity; social identity; reputation; recruitment.; Business studies; Företagsekonomi;

   Sammanfattning : Despite ample research showing the importance of corporate reputation in recruiting, knowledge about how companies work with employer branding is still limited. This first academic study in this topic is based on a comprehensive empirical data set systematized to a description of employer branding using a grounded theory approach. LÄS MER

3. 17. Design i informationsåldern : Om strategisk design, historia och praktik

   Författare :Christina Zetterlund; Torsten Weimarck; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Art history; Strategic design; Branding; Marketing history; Furniture industry; Bicycle industry; Car industry; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

   Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER

4. 18. Building Employer Brands: The Employee Perspective

   Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER

5. 19. International Branding and Rebranding in Cross-Border Acquisitions

   Författare :Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Sammanfattning : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. LÄS MER

7. 20. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken

   Författare :Marcus Gianneschi; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; varumärken; unga konsumenter; stillandskap;

   Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER