Sökning: "Tom Baum"

Hittade 2 avhandlingar innehållade orden Tom Baum.

1. 1. New perspectives on socio-economic impacts of tourism : A study on the distributive effects of tourism and events on regional employment and income

   Författare :Kai Kronenberg; Matthias Fuchs; Maria Lexhagen; Tom Baum; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : In the broad field of the economic impact of tourism and events, most studies seek to understand regional tourism development by only focusing on a growth-oriented perspective and highly aggregated indicators, such as increases in GDP. Such a narrow view, however, systematically overlooks and disregards the negative socio-economic consequences that accompany economic growth, such as income inequality and precarious working conditions. LÄS MER

3. 2. Building Employer Brands: The Employee Perspective

   Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER