Sökning: "Bicycle industry"

Hittade 1 avhandling innehållade orden Bicycle industry.

  1. 1. Design i informationsåldern : Om strategisk design, historia och praktik

    Författare :Christina Zetterlund; Torsten Weimarck; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Art history; Strategic design; Branding; Marketing history; Furniture industry; Bicycle industry; Car industry; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

    Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER