Sökning: "Torbjörn Bredenlöw"

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  1. 1. Det följdriktiga flockbeteendet: : en studie om profilering på arbetsmarknaden

    Författare :Ann Erlandsson; Torbjörn Bredenlöw; Andreas Werr; Växjö universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employer branding; labor market; homogeneity; heterogeneity; social identity; reputation; recruitment.; Business studies; Företagsekonomi;

    Sammanfattning : Despite ample research showing the importance of corporate reputation in recruiting, knowledge about how companies work with employer branding is still limited. This first academic study in this topic is based on a comprehensive empirical data set systematized to a description of employer branding using a grounded theory approach. LÄS MER