Sökning: "Marketing history"

Visar resultat 1 - 5 av 39 avhandlingar innehållade orden Marketing history.

  1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

  3. 2. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    Författare :Nikolas Glover; Pär Frohnert; Mary Hilson; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; History; Historia; History; historia;

    Sammanfattning : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. LÄS MER

  4. 3. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950

    Författare :Alf Sjöblom; Orsi Husz; Nils Edling; Niklas Stenlås; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Industrial Life Insurance; Industrial Assurance; Insurance; Welfare; Welfare State; Social Policy; Marketing; Governmentality; Social Engineering; Actuarial; Sweden; 20th Century; Trust; Agency System; History; historia;

    Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER

  5. 4. En blomstrande marknad : handelsträdgårdar i Sverige 1900-1950 med fyra fallstudier i Stockholms län

    Författare :Inger Olausson; Catharina Nolin; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Nyckelord :LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hortikultur; Trädgårdsodling; Trädgårdshistoria; Trädgårdsekonomi; Agrarhistoria; Handelsträdgård; Trädgårdsnäring; Trädgårdsmästare; Herrgårdsträdgård;

    Sammanfattning : Avhandlingen syftar till att fördjupa förståelsen för handelsträdgårdarnas verksamhet och trädgårdsnäringens utveckling i Sverige under perioden 1900–1950. Den är ett bidrag till forskningen om den yrkesmässiga, kommersiella trädgårdsodlingens historia i Sverige efter industrialismens genombrott, vilket är ett eftersatt forskningsområde. LÄS MER

  7. 5. Ett hållbart minne? Historiebruk kring Georg Carl von Döbeln 1848-2009

    Författare :Anders Dybelius; Jönköping University; []
    Nyckelord :HUMANIORA; HUMANITIES; Georg Carl von Döbeln; Johan Ludvig Runeberg; Use of history; culture of history; sybolic figure; educational culture; popular culture; commemorative culture;

    Sammanfattning : The purpose of this thesis is to examine the use of history in relation to General Georg Carl von Döbeln (1758–1820), a prominent Swedish commander in the “Finnish War” of 1808–1809. The empirical material is extensive and includes, among others, a dissertation, biographies, movies, newspapers and weekly journals, an opera, a radio play, novels, a students’ farce, theatre plays, video recordings from various commemorative events, and annuals. LÄS MER