Sökning: "employer branding"

Hittade 5 avhandlingar innehållade orden employer branding.

  1. 1. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER

  3. 2. Building Employer Brands: The Employee Perspective

    Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER

  4. 3. Genusmedveten utveckling av arbetsgivarvarumärket för hållbar kompetensförsörjning

    Författare :Hans Lundkvist; Mailin Lindberg; Ewa Gunnarsson; Caroline Wigren-Kristoferson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Man Machine Relation Focusing Gender; Människa-maskin med inriktning mot genusforskning;

    Sammanfattning : Tillgång till mänskliga resurser är avgörande för många företags långsiktiga utveckling och överlevnad. Demografiska förändringar och tecken på ökade svårigheter att rekrytera personal leder till att allt fler verksamheter måste reflektera över sitt arbetsgivarvarumärke i syfte att behålla och attrahera rätt personal. LÄS MER

  5. 4. Det följdriktiga flockbeteendet: : en studie om profilering på arbetsmarknaden

    Författare :Ann Erlandsson; Torbjörn Bredenlöw; Andreas Werr; Växjö universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employer branding; labor market; homogeneity; heterogeneity; social identity; reputation; recruitment.; Business studies; Företagsekonomi;

    Sammanfattning : Despite ample research showing the importance of corporate reputation in recruiting, knowledge about how companies work with employer branding is still limited. This first academic study in this topic is based on a comprehensive empirical data set systematized to a description of employer branding using a grounded theory approach. LÄS MER

  7. 5. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

    Författare :Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER