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Visar resultat 1 - 5 av 173 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Brand Trust : Corporate communications and consumer-brand relationships

    Författare :Clara Gustafsson; Per-Olof Berg; Janet L. Borgerson; Douglas B. Holt; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand; Trust; Consumer; Corporate Brand; Relationship; Communication; Asymmetrical Reciprocity; Faithful Shielding; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. LÄS MER

  3. 2. Trust, risk and vulnerability : towards a philosophy of risk communication

    Författare :Madeleine Hayenhjelm; Sven Ove Hansson; Ingar Brinck; KTH; []
    Nyckelord :HUMANIORA; HUMANITIES; Risk communication; two-way communication; democratic approach; equality; asymmetry; vulnerability; trust; Philosophy subjects; Filosofiämnen;

    Sammanfattning : This thesis is a philosophical contribution to the theories on risk communication. The topic of risk communication is approached from several different angles, but with a normative focus on equality and vulnerability. Essay I is a comment on risk perception theory and the psychometric model in particular. LÄS MER

  4. 3. Att säkerställa att vi är välkomna : Om organisationers strategiska kommunikation och förtroendeskapande arbete i det mångkulturella samhället

    Författare :Susanna Magnusson; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tokenism; identification; credibility; trust; culture; strategic communication; Rhetoric; ethos; phronesis; eunoia;

    Sammanfattning : In a society increasingly characterized by cultural heterogeneity and where trust issues are becoming ever more important, new demands and dilemmas arise related to organizations’ strategic communication. This study investigates the struggles of contemporary organizations to achieve credibility and strengthen their social legitimacy as actors in Sweden’s multicultural society. LÄS MER

  5. 4. Communication and Cooperation : A Study of the Relationship Between Political Communication and Large-scale Collective Action

    Författare :Stefan Linde; Simon Matti; Sverker Jagers; Carina Lundmark; Lisa Dellmuth; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Collective Action; Political Communication; Climate Change; Political Science; Statsvetenskap;

    Sammanfattning : This thesis investigates the importance of communication for individual cooperation in large-scale collective action dilemmas. In small-scale collective action, where participants have the possibility to meet face-to-face, communication has been shown to drastically increase levels of cooperation. LÄS MER

  7. 5. Designing for Appropriate Trust in Automated Vehicles

    Författare :Fredrick Ekman; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; NATURVETENSKAP; NATURAL SCIENCES; trust phases; driving behaviour; explanatory and prescriptive model; information gestalt.; trust; automated vehicles AVs ; trust information; mixed method research;

    Sammanfattning : Automated vehicles (AVs) have become a popular area of research due to, among others, claims of increased traffic safety and user comfort. However, before a user can reap the benefits, they must first trust the AV. LÄS MER