Sökning: "trust communication"
Visar resultat 1 - 5 av 169 avhandlingar innehållade orden trust communication.
1. Brand Trust : Corporate communications and consumer-brand relationships
Sammanfattning : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. LÄS MER
2. Trust, risk and vulnerability : towards a philosophy of risk communication
Sammanfattning : This thesis is a philosophical contribution to the theories on risk communication. The topic of risk communication is approached from several different angles, but with a normative focus on equality and vulnerability. Essay I is a comment on risk perception theory and the psychometric model in particular. LÄS MER
3. Att säkerställa att vi är välkomna : Om organisationers strategiska kommunikation och förtroendeskapande arbete i det mångkulturella samhället
Sammanfattning : In a society increasingly characterized by cultural heterogeneity and where trust issues are becoming ever more important, new demands and dilemmas arise related to organizations’ strategic communication. This study investigates the struggles of contemporary organizations to achieve credibility and strengthen their social legitimacy as actors in Sweden’s multicultural society. LÄS MER
4. Communication and Cooperation : A Study of the Relationship Between Political Communication and Large-scale Collective Action
Sammanfattning : This thesis investigates the importance of communication for individual cooperation in large-scale collective action dilemmas. In small-scale collective action, where participants have the possibility to meet face-to-face, communication has been shown to drastically increase levels of cooperation. LÄS MER
5. Designing for Appropriate Trust in Automated Vehicles
Sammanfattning : Automated vehicles (AVs) have become a popular area of research due to, among others, claims of increased traffic safety and user comfort. However, before a user can reap the benefits, they must first trust the AV. LÄS MER