Sökning: "successful marketing"

Visar resultat 11 - 15 av 41 avhandlingar innehållade orden successful marketing.

  1. 11. The Digital Transformation of the Manufacturing Industry : Metamorphic Changes and Value Creation in the Industrial Network

    Författare :Vincent Fremont; Enrico Baraldi; Cecilia Lindh; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Networks; Industrial Marketing and Purchasing; Resource Interaction; Digital Transformation; Industry 4.0; Engineering Science with specialization in industrial engineering and management; Teknisk fysik med inriktning mot industriell teknik;

    Sammanfattning : The Industry 4.0 trend poses many challenges for the manufacturing industry and societies generally. The trend presents new challenges and opportunities related to industrial competitiveness and sustainability, as industrial firms adopt digital technologies to change how they interact and exchange data across their industrial network. LÄS MER

  3. 12. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Författare :Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER

  4. 13. Framgångsrika exportörer: En studie av strategiska faktorers inverkan på mindre företags exportutfall

    Författare :Lars-Anders Byberg; Håkan Boter; Agneta Marell; Maria Holmlund-Rytkönen; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies;

    Sammanfattning : The purpose of this study is to investigate which factors that are of particular importance for export performance among small and medium-sized manufacturers. The present study concentrates on strategic factors that are within the powers of the exporters to influence themselves. Additionally, different ways of measuring export success are studied. LÄS MER

  5. 14. Rationell arkitektur : Företagskontor för massproduktion och masskommunikation

    Författare :Helena Kåberg; Ulf Sandström; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Art history; Addo; Asea; Bulten; Corporate Image; House Style; New Monumentality; Scientific Management; Swedish Modern; Ladislav Sutnar; Oscar Nitzchke; Sven Ahlbom; von Kantzow; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

    Sammanfattning : Modern architecture, which can be perceived as representational, metaphoric or symbolic, has often been excluded in Swedish architectural debate and writing. Ideological perspectives dominate, and the focus has been on housing and infrastructure. Frequently, architecture of the mid twentieth century has been characterized as neutral. LÄS MER

  7. 15. Mordens marknad : Litteratursociologiska studier i det tidiga 2000-talets svenska kriminallitteratur

    Författare :Karl Berglund; Johan Svedjedal; Ann Steiner; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Swedish crime fiction; sociology of literature; publishing studies; book trade; book history; popular fiction; 2000s; 21st century.; Literature; Litteraturvetenskap;

    Sammanfattning : This dissertation deals with Swedish crime fiction and its successes on the Swedish book market in the early 2000s. The genre’s expansion, marketing and literary content is mapped and analysed in three studies that together paint a thorough picture of this literary phenomena in Swedish book trade. LÄS MER