Sökning: "successful marketing"

Visar resultat 21 - 25 av 41 avhandlingar innehållade orden successful marketing.

  1. 21. FUNCTIONAL PRODUCTS: HIGHLIGHTING THE POTENTIAL AND EXTENDING THE DEFINITION

    Författare :Daria Sas; Erik Sundin; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Sammanfattning : The Functional Product (FP) concept has brought an innovative view on howproducts can be offered to customers. When offering FP, the FP provider iscommonly responsible for the hardware performance, which may be basedeither on an existing product or on a new product. LÄS MER

  3. 22. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration

    Författare :Mats Urde; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand competence; resource-based strategy; trademark protection; genericness; trademark degeneration; brand identity; Brand strategy; brand orientation; management; Företagsledning; Management of enterprises;

    Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER

  4. 23. Market orientation of the Swedish pork sector : the case of the demutualization of Swedish Meats

    Författare :Lena W. Lind; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In 2007, the largest slaughterhouse in Sweden, the farmer cooperative Swedish Meats, demutualized. That was the end of cooperative dominance in the Swedish meat industry. Paper VI claims that Swedish Meats demutualized because members no longer perceived the benefits from dealing with the cooperative to exceed the costs. LÄS MER

  5. 24. Longitudinal Models for Quantifying Disease and Therapeutic Response in Multiple Sclerosis

    Författare :Ana M. Novakovic; Mats O. Karlsson; Etienne Pigeolet; Uppsala universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; nonlinear mixed-effects models; pharmacometrics; NONMEM; multiple sclerosis; cladribine; EDSS; item response theory; relapse rate; absolute lymphocyte count; total volume T2 lesions; burden of disease; power; sample size; Pharmaceutical Science; Farmaceutisk vetenskap;

    Sammanfattning : Treatment of patients with multiple sclerosis (MS) and development of new therapies have been challenging due to the disease complexity and slow progression, and the limited sensitivity of available clinical outcomes. Modeling and simulation has become an increasingly important component in drug development and in post-marketing optimization of use of medication. LÄS MER

  7. 25. Challenging consistency : effects of brand-incongruent communications

    Författare :Fredrik Törn; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. LÄS MER