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Visar resultat 1 - 5 av 41 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER

  3. 2. Recontextualising ageing as a choice : A critical approach to representations of successful ageing

    Författare :Lame Maatla Kenalemang-Palm; Göran Eriksson; Sofia Strid; Maria Edström; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cosmetic advertising; grey market; intersectionality; Multimodal Critical Discourse Analysis; neoliberalism; older women; postfeminism; successful ageing;

    Sammanfattning : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. LÄS MER

  4. 3. Företagande över tid : Kontextuellt perspektiv och visuellt beskrivningsspråk

    Författare :Per Frankelius; Jönköping University; []
    Nyckelord :Undertaking; Process; Change; Kabi; Pharmaceutical industry; DNA technology; Business intelligence; marketing; Technological innovation; Human growth hormone;

    Sammanfattning : This study deals with enterprise, i.e. processes driven by individuals in collaboration with others in an ever-changing world. Since Adam Smith´s "Wealth of Nations," theories in the economic science have been developed and refined. LÄS MER

  5. 4. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences

    Författare :Kristina Bäckström; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Leisure shopping; consumers; experiences; store environment; consumer culture; retailing; marketing;

    Sammanfattning : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. LÄS MER

  7. 5. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

    Författare :Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Sammanfattning : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. LÄS MER