Sökning: "successful marketing"

Visar resultat 6 - 10 av 41 avhandlingar innehållade orden successful marketing.

  1. 6. Government e-service delivery : identification of success factors from citizens' perspective

    Författare :Parmita Saha; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The successful adoption of new technologies helps governments achieve efficiency in their implementation and delivery of public services to citizens. The objective behind various e-government initiatives has shifted in recent years towards establishing services that cater more to citizens' needs and offer greater accessibility. LÄS MER

  3. 7. From health to e-health : understanding citizens' acceptance of online health care

    Författare :Marie-Louise Jung; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : In light of the challenges arising from an ageing population and runaway health-care costs, e-health offers tremendous opportunities for public and private health-care providers worldwide to optimize service delivery and enhance the quality of care being provided to patients. Even though the potential of e-health is acknowledged in academia as well as among practitioners, its application has proven to be remarkably difficult. LÄS MER

  4. 8. Assessment of business-to-business (B2B) e-marketplaces' performance

    Författare :Esmail Salehi-Sangari; Anne Engström; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. LÄS MER

  5. 9. The role of trust in B2B electronic commerce : evidence from two e-marketplaces

    Författare :Christer Kuttainen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. LÄS MER

  7. 10. The adoption and diffusion of environmental innovations

    Författare :Fawzi Halila; Högskolan i Halmstad; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Sammanfattning : This thesis is an attempt to improve the understanding of the process of adoption and diffusion of environmental innovations. The thesis is based on two research projects. One project deals with the diffusion of environmental innovations and why they are less successful on the market than other innovations. LÄS MER