Sökning: "Maria Theresa Eriksson"
Hittade 1 avhandling innehållade orden Maria Theresa Eriksson.
1. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER
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