Sökning: "Terrence E. Brown"

Hittade 4 avhandlingar innehållade orden Terrence E. Brown.

  1. 1. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER

  3. 2. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

  4. 3. The unexpected implications of opening up innovation : A multi-perspective study of the role of Open Innovation practices in mature industries

    Författare :Andres Ramirez-Portilla; Terrence Brown; Enrico Cagno; Marcel Bogers; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; open innovation; practices; innovation performance; industrial performance; sustainability; SMEs; manufacturing sector; automotive industry; foundry industry; food industry; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : The way firms innovate has notably changed in recent years. A clear example is the manufacturing sector which has been experiencing a new revolution in production and innovation. Linked to this industrial shift, manufacturing firms have been adopting more open and collaborative practices to innovate. LÄS MER

  5. 4. Corporate Entrepreneurship as a Business Development Strategy

    Författare :Kent Thorén; Terrence Brown; Candida Brush; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Corporate entreprenurship; strategy; business; management; business development.; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Sammanfattning : Previous research has generated a substantial body of knowledge regarding the exploration and exploitation of opportunities, two of the main manifest activities of entrepreneurship. This thesis does not primarily examine any of these activities; instead it investigates an important question regarding what happens between them. LÄS MER