Sökning: "consumer identity"
Visar resultat 1 - 5 av 28 avhandlingar innehållade orden consumer identity.
1. "Take a Taste" : Selling Isak Dinesen's Seven Gothic Tales in 1934
Sammanfattning : This study explores the marketability of Isak Dinesen's Seven Gothic Tales, published in the US in 1934. The term marketability is used to refer to the book as a potentially desirable object for sale on the market, successfully promoted by the Book-of-the-Month-Club whose members were intent on educating themselves and refining their taste. LÄS MER
2. Stoutwear and the Discourses of Disorder : Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930
Sammanfattning : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. LÄS MER
3. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995
Sammanfattning : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. LÄS MER
4. Entreprenørers fortellinger : en identitetsstudie i det opplevelsesbaserte reiselivet
Sammanfattning : This is a narrative study in which five entrepreneurs in the experience-based tourist industry have told their life-stories in connection with their establishing and running their own enterprises. Over the last decades the number of adventure-based companies has markedly increased in tourist industry, but the knowledge gained through the research on the persons who establish these companies is scant. LÄS MER
5. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER
