Sökning: "David Sörhammar"

Visar resultat 6 - 10 av 10 avhandlingar innehållade orden David Sörhammar.

  1. 6. Unpacking the Value of Emerging Technologies : Experimentation, Communication and Knowledge Brokering

    Författare :Gulnar Nussipova; Fredrik Nordin; David Sörhammar; Ali Yakhlef; Per Andersson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; commercialization of emerging technologies; unpacking the value; value co-creation; experimentation; communication; knowledge brokering; framing of emerging technologies; value proposition; Business Administration; företagsekonomi;

    Sammanfattning : While many emerging technologies are making significant strides in the marketplace, others are developing at a slower pace. Historical experience has shown that their success can vary widely, from outright failure to becoming indispensable to daily life. LÄS MER

  3. 7. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Författare :Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER

  4. 8. From Marketing to, to Marketing with Consumers

    Författare :Jimmie Röndell; James Sallis; Amjad Hadjikhani; David Sörhammar; Per Skålén; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. LÄS MER

  5. 9. Digital servitization : Organizing the firm and working with the ecosystem

    Författare :Alexey Sklyar; Christian Kowalkowski; David Sörhammar; Bård Tronvoll; Vinit Parida; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital servitization; Servitization; Digitalization; Ecosystem; Business marketing;

    Sammanfattning : Traditionally, equipment sales were the main source of revenues for manufacturing firms. The situation has changed, and such firms are undergoing servitization when revenues are increasingly derived from services. In parallel, the digitalization of industries brings novel technologies to the forefront of manufacturers’ agendas. LÄS MER

  7. 10. Digital internationalization of SMEs : A phenomenon-based study on the video game industry

    Författare :Kevin Walther; Desirée Blankenburg Holm; David Sörhammar; Martin Johanson; Cecilia Lindh; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; digital internationalization; digital economy; video game industry; digital platforms; online community engagement; born global firms;

    Sammanfattning : Digital technologies, platforms, and infrastructure have changed how business is conducted in many industries. In particular, digital platforms have evolved as a facilitator of internationalization of small-and medium-sized enterprises (SMEs). LÄS MER