Sökning: "David Sörhammar"
Visar resultat 1 - 5 av 10 avhandlingar innehållade orden David Sörhammar.
1. Consumer - Firm Business Relationship and Network : The case of
Sammanfattning : Approximately 20 % of all air-travel tickets in Sweden are sold via the Internet despite consumer’s general perception of ticket prices being lower on the Internet when compared to those available in “traditional” stores. The general aim of this study is to generate a deeper understanding of what induces consumers to conduct their exchanges with firms on the Internet, and what induces most consumers to continue carrying out exchanges in “traditional” stores. LÄS MER
2. The role of market orientation in public housing companies: : A study of MO’s effect on construction strategies
Sammanfattning : The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. LÄS MER
3. Exploring Proactive Market Strategies : Managing the Market to Create Value
Sammanfattning : How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. LÄS MER
4. Managing Digital Open Innovation with User Communities : A Study of Community Sensing and Product Openness Capabilities in the Video Game Industry
Sammanfattning : Digital and open innovation has changed how product innovation occur and how it is managed by firms. Digital technology as an enabler of increasingly distributed innovation processes has in particular impacted firms’ abilities to draw on, and leverage, large numbers of external users and user communities to develop their offerings. LÄS MER
5. Den oberoende mellanmannen : En studie av fastighetsmäklarprofessionen och begreppet ”god fastighetsmäklarsed” i teori och praktik
Sammanfattning : Den svenska fastighetsmäklaren intar en roll som oberoende mellanman medomsorgsplikt mot både köpare och säljare, vilket skiljer sig från hurfastighetsmäklaryrket är organiserat på de flesta andra håll i världen. Därav är densvenska modellen värd att studera och analysera. I Sverige regleras yrket i lag. LÄS MER
