Sökning: "Relationship marketing"
Visar resultat 21 - 25 av 111 avhandlingar innehållade orden Relationship marketing.
21. Brand Sensuality and Consumer-Based Brand Equity
Sammanfattning : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. LÄS MER
22. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950
Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER
23. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Sammanfattning : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. LÄS MER
24. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER
25. Multiple marketing channel conflict with a focus on the internet
Sammanfattning : The emergence of electronic commerce has led more and more companies to, in addition to using resellers, add the Internet to sell directly to its end customers, something that inevitably will create channel conflict. The way companies handle such conflict is considered an important success factor. LÄS MER
