Sökning: "Clarinda Rodrigues"

Hittade 1 avhandling innehållade orden Clarinda Rodrigues.

  1. 1. Brand Sensuality and Consumer-Based Brand Equity

    Författare :Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Marketing; Marknadsföring;

    Sammanfattning : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. LÄS MER