Sökning: "Portugal University of Porto"

Hittade 1 avhandling innehållade orden Portugal University of Porto.

1. 1. Brand Sensuality and Consumer-Based Brand Equity

   Författare :Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring;

   Sammanfattning : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. LÄS MER